Milla’s dance to that particular track went on to inspire other footballers around the world. In 2010, Coca-Cola celebrated the iconic 1990 World Cup goal of the retired Cameroonian Footballing legend Roger Milla. It featured whimsical creatures whose combined efforts contributed to making a perfect bottle of Coke.Īt this point, Coca-Cola had kids and young teenagers as its consumers and, hence, the target audience. This particular ad featured an animated movie, imagining the inner workings of a vending machine right after a coin is inserted. It was produced by an Amsterdam Creative Networking Agency, Weiden+Kennedy. In 2016, Coca-Cola decided to wave off its traditional advertising style when it came up with “Coke Factory”. These recipients could also thank the users by further replying with a text message or a video. Users were required to record a message and send it with Coke’s can to the recipients at the vending machines. Specially built vending machines were available which had interactive advertising screens on them. The “buy the world a Coke” was transformed into situational reality as people could buy a Coke for anyone living in any part of the world through a mobile app. Google collaborated with Coca-Cola to reimagine Hilltop for the generation of smartphone users in 2012. The “Hilltop” Reimagined brought back the lost spark. Hence, the success of this ad campaign marked the onset of Coca-Cola’s advertising tradition.ģ. You could not help but join your neighbours while they hum the lyrics of this song. This particular ad embraced and promoted progressive social values, and honestly, a good song is very contagious. In 2015, it was featured in the Mad Men Finale in its closing moments. Some people often refer to it as the introduction to pop culture in the consumer world. The Pepsi ad featuring Kendal Jenner is supposedly inspired from Hilltop. ![]() Let us go through both of them one by one to know different media types that empowered Coca-Cola brand to reach where it is-Īlso known as the most iconic ad, this 1971 ad featured a diverse group of people, from different ethnicities, gathering on a hilltop and singing together “I would like to buy the world a coke.” This particular ad symbolized tolerance and unity and brought the people of the world together. Two different types of media are used in Coca-Cola Advertising, and they are- published media and visual/aural media. Types of Media used in Advertising of Coca-Cola In this article, the company’s advertisements and marketing strategies will be highlighted. ![]() The secret is effective marketing strategies and advertisements. It is the same way Coca-Cola has managed to rule. Are you still wondering what the secret behind it is? Well, you must be aware of brands like Apple. It is one of the brands (if not solely the one) known for non-alcoholic drinks, that have managed to stay since its inception in the late 1880s.Ī wide range of products, including Coke, Diet Coke, Sprite, Fanta, Powerade, and Dasani, are produced and supplied solely by Coca-Cola.
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